Con Folk Fashion ci riferiamo a uno tra i maggiori trend che hanno segnato la moda durante gli anni ’70. Come la stessa parola suggerisce, siamo di fronte a un fenomeno che vede il trionfo della “cultura popolare” sull’abito elitario. Molti fashion designer in quel decennio hanno infatti tratto ispirazione per le proprie creazioni, dai costumi tradizionali di popoli assai diversi tra loro, concependo capi esclusivi e boho chic.

Quello che analizzo del resto è un fenomeno in linea con il gusto etnico che segna tutto il decennio. L’aspetto straordinario risiede nel fatto che sempre con maggiore forza la moda, anche in questo periodo, si spinga verso “il basso” abbandonando i salotti e l’elite, sia per la ricerca produttiva che per la distribuzione. Tutti gli abiti e gli accessori che seguono provengono dal mio Archivio.

With Folk Fashion we refer to one of the major trends that signed fashion during the 70s. As the word suggests, we are faced with a phenomenon that sees the triumph of “popular culture” over the elite dress.

Many fashion designers in that decade drew inspiration for their creations, from the traditional costumes of very different countries, conceiving exclusive and boho-chic garments.

What I am analyzing is a phenomenon in line with the ethnic taste that marks the whole decade. The extraordinary aspect lies in the fact that fashion, even in this period, is increasingly pushing itself “down”, abandoning the salons and the elite, both for productive research and for distribution. All the dresses come from my Fashion Archives.

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1971. Western Country Girl dress, in Diolen Loft fabric. Ready for an Hippie Boho Chic Look. From my Fashion Archives:

Western Country Girl dress, in Diolen Loft fabric. Ready for an Hippie Boho Chic Look. From my Fashion Archives.

L’abito qui sotto proviene del mio archivio e dalla moda in stile bavarese rielaborata dal brand Zweigler per la collezione del 1972. E’ realizzato in filo di metallo dorato e velluto nero e viola. Sulla destra un’immagine da una rivista tedesca dello stesso anno che pubblicizza abiti dal gusto simile.

This dress below comes from my archive and from the Bavarian-style fashion reworked by the Zweigler brand for the 1972 collection. It is made of gold metal-lurex and black-purple velvet. On the right, an image from a German magazine of the same year advertising similarly styled clothes:

Fashion Archives a Zweigler Modell,on the left. Year 1972.

The gypsy and peasant Mood, with its pleated maxi skirts, joins the Op Art trend for this outfit by Lanvin. Year 1973, from my Fashion Archives:

Lanvin Op Art – Folk Maxi dress from my archives

A detail from a 1973c Folk Fashion dress. Finely drawn colored flowers create a bucolic and apparently simple pattern. From my Fashion Archives:

A detail from a 1973c Folk Fashion dress. From my Fashion Archives

I recreated a typical outfit from the first half of the 70s from which evident Folk influences emerge:

70s outfit, all garments from my Fashion Archives

Sheer stockings often give way to heavy wool socks, which have always been used in the cold countries of northern Europe. Ergee, founded in 1901, was one of the leading manufacturers of socks in Europe. From my Fashion Archives:

Ergee Socks, aroud 1974. From my Fashion Archives.

From a maxi dress with flounces by Alberto Fabiani. Folk style meets Roman high fashion. 1973 – 1974 c. From my Fashion Archives :

Fabiani, Rome 1974 c

The following two dresses, also from my archives, both by Yves Saint Laurent from his “Russian Collection”, year 1976-1977:

Yves Saint Laurent Russian Collection, 1976. From my Fashion Archives

Still Russian inspiration this time for a coat in multicolor silk and lurex designed by Pino Lancetti. 1978. From my Fashion Archives, on the right. On the left Gia Carangi is modeling a coat from the same collection.

Pino Lancetti Russian Insp coat. On the right, from my Fashion Archives.

Ted Lapidus Scarf detail from my Fashion Archives year 1978 c.:

Ted Lapidus Scarf detail from my Fashion Archives year 1978 c

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