Nei primi due post abbiamo esaminato le principali tendenze Make-Up rispettivamente ai seguenti periodi: 1990 – 1993 e 1994 – 1996. Questa volta vedremo le tendenze trucco per gli anni 1997, 1998, 1999. A differenza dei precedenti, in questi anni l’estetica risente della tensione emotiva relativa all’arrivo del nuovo secolo. Incombe un nuovo millennio che porta con sé nuovi modi di comunicare, telefonia mobile, internet, realtà cibernetiche e paura verso il futuro si fondono alla gravissima crisi economica che scaraventa la società, con il sistema moda, nel baratro. Il risultato sono immagini cupe, sofferenti. Volti bianchi, trucchi violenti, a tratti sporchi, eccessivi, neo gotici, sono abbinati a indumenti destrutturati, laceri, stropicciati, con nuove proporzioni. Dal 1997 al 1999 il sistema moda trasferisce con i propri codici estetici l’arrivo del 2000 su indumenti e corpi, il nuovo secolo spazzerà con un colpo di spugna l’edonismo degli anni ’90.

Click here for: 1990 – 1993

Click here for: 1994 – 1996

In the first two posts we have examined the main Make-Up trends respectively in the following periods: 1990 – 1993 and 1994 – 1996. This time we will see the makeup trends for the years 1997, 1998, 1999. Unlike the previous ones, in these years the aesthetics is affected by the emotional tension related to the arrival of the new century. A new millennium looms, which brings with it new ways of communicating, mobile telephony, internet, cybernetic realities and fear towards the future merge with the serious economic crisis that drives society, with the fashion system, into the abyss. The result is gloomy, suffering images. White faces, violent make-up, sometimes dirty, excessive, neo-Gothic, are combined with unstructured, tattered, wrinkled clothing with new proportions. From 1997 to 1999 the fashion system transfers the arrival of 2000 to clothing and bodies with its own aesthetic codes, the new century will sweep the hedonism of the 90s with a sponge.

Linda Evangelista in Max Mara spring summer 1997
Panda Make-Up 1997
Neo Gothic “Regard Noir” Make-Up. Year 1997
Creepy Oniric Male-Up from Vogue Italy Januaty 1997
Make-Up that re-elaborates that of the 1920s, merging it with a neo-Gothic 80s taste. This trick is still widespread during fashion shows and shoots. Karl Lagerfeld Vogue Italy January 1997
The Punk returns to the limelight in a cybernetic version. The classic make-up bandeau tends towards the future. Aldo Coppola on Vogue Italy January 1998
Color Block by Versace summer 1998. It will return to fashion exactly 20 years later, summer 2018
Rock Look Dark Look. Dolce & Gabbana summer 1998
Phylosophy by Alberta Ferretti spring summer 1998: no more smiles. ph Paolo Roversi
Ship Hat by Jean Paul Gaultier 1999. Like a modern, sad Marie Antoinette
Claudia Schiffer: the two faces of 90s. On the left 1994 ca, on the right just few years later in 1999 c. Photography by Juergen Teller

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